The only “Group 2” host is Avid, which will run you $2800 (an upgrade from a previous version of Sapphire will cost you $784) and then there’s the “Group 3” host applications from Autodesk (I/F/F/S) for Linux, which will run you $8499. Other OFX supported applications (HitFilm Pro 3)Ī permanent license for these hosts will cost you $1699 (an upgrade from a previous version of Sapphire will cost you $450). The host applications are divided into “Groups” with most purchasers falling into either group one or two. Let’s take a look at what new customer pays for a Sapphire permanent license. Now, this is where the seas get a little choppy, so bear with me. Normally I leaving pricing (please note that all prices are in US dollars) until the end of the review, but I thought it was appropriate to get it in here first, before I talk about what’s new.
For me, there has always been some excellent stand out effects in the “core package” of Sapphire, and when I saw what they were adding, I was excited.
Either way, I’m not a grudge holder, and a six months out of NAB, when I saw that Genarts was releasing the next version of Sapphire, I really wanted to check it out. Again, I’ll chalk that up to the “I looked like I worked for Avid, so I wasn’t a potential customer” kind of vibe, which either way isn’t good, as everyone is a potential customer, and when a writer gets a bad vibe about something, that’s normally not good. I went back to the booth a few times, as it was probably the biggest booth in the Plug-in Pavillion, and each time I went back, I had the same experience. They all seemed very focused on what they were doing. I stood at each of the computer set ups, and not one demo artist even said hello. I always kind of see them from a distance, but I don’t really know anyone there, and maybe it’s just me but when I went to NAB this year, I checked out their booth, and maybe it’s because I was wearing a shirt that said AVID right on it, but no one talked to me. I’ve always found Genarts to be a glass ceiling kind of company. I know almost the entire teams at Boris FX, Coremelt, Digital Anarchy, Rampant Design Tools, Imagineer Systems, and many others, but I’ll be honest.
I know a lot of people in the industry, both users and developers alike.
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